About Us

pro-conversion_since-1995BUSINESS MISSION

Pro-conversion is proud to provide superior quality services and products to its customers. Our flexibility, speed and integrity alloy us to meet the highest standards. By promoting buy- local strategies and a business partnership vision with our clients and suppliers, we can offer and help create quality jobs in our region.



Alain Provençal

President General Manager
Business founder, Alain is in charge of managing and operations.

mathieu provencalMathieu Provençal, eng.

Business Development Manager
In the process of taking over the business, Mathieu joined the Pro-Conversion team in 2013. He is presently in charge of the commercial division development.

Jocelyn Champagne

Computer and Maintenance Manager
Founding member, Jocelyn is now in charge of the computer services and the equipment’s preventive maintenance.

Sylvain Guillemette

With the team since 2001, Sylvain handles the submissions, the orders planning and reception and expedition.

Suzanne Ramsay

Executive assistant
In charge of pay, invoicing and account shown to be, Suzanne joined the team in 2007.



Pro-Conversion is a family business founded in 1995 in Sherbrooke by Mr. Alain Provençal. Starting with only one winder, the company converted mostly for the Windsor mill of Domtar. With time, the company expertise and advantages of paper roll converting benefited to almost all Quebec’s majors pulp and paper mills and printers. Now with three winders and a packaging line complying with the industry’s highest quality standards, Pro-Conversion broaden its services to a wide range of winded products: cardboard, newsprint, bond, magazine, calendered, waxed, hand towel, building material in sheets, ect.

Pro-Conversion also provide a repackaging service for ream of paper as well as re-cutting and repackaging folio sheets.

Since 2014, the company expended its activities by starting production and distribution of point of sell thermal paper rolls.